#PrimeDay acts as 'test run' for #BlackFriday https://t.co/Z2oeMLaEKC @USAToday
— Clavis Insight (@ClavisInsight) July 13, 2016
Our Head of Insights & Research was interviewed by @BloombergRadio for his perspectives on @amazon #PrimeDay https://t.co/qBorc0MgQk — Clavis Insight (@ClavisInsight) July 12, 2016
Lightning Deals are designed to create a sense of urgency.
While Lightning Deals are selling out, Amazon's all day deals are very much still in play https://t.co/UmGim0c1rC #PrimeDay
— Clavis Insight (@ClavisInsight) July 12, 2016
Brands don’t have to slash prices dramatically to participate in Prime Day and other mega-sales holidays.
For #PrimeDay #SpotlightDeals the average discount is 42%, in-line with Spotlight Deals discounts on a typical day https://t.co/O6mAbHQhxa — Clavis Insight (@ClavisInsight) July 12, 2016
Amazon is driving even deeper engagement with its ecosystem with a huge number of US consumers. For nearly all brands and manufacturers, winning on Amazon could become a prerequisite to winning omnichannel as well as the digital shelf.
Amazon has added 19 million Prime members in the U.S. (43% growth) since last year's event @cirpllc #PrimeDay https://t.co/dznV3GkJf4
— Clavis Insight (@ClavisInsight) July 12, 2016
Some customers are reporting difficulty with checkout. We're working to resolve this issue quickly. — Amazon (@amazon) July 12, 2016
Price will be a key traffic driver today, but winning brands need to also engage with great content on their product pages. Especially on high ticket items that we’re seeing activity around this Prime Day.
As the #US wakes up, what #PrimeDay deals and #brand offerings can shoppers look forward to on @amazon?
— Clavis Insight (@ClavisInsight) July 12, 2016
Availability is key for brands to succeed online, but maybe even more so today given the increased footfall.
Mid-morning in the #UK & stock levels are holding up. Top5 #PrimeDay deals all still available! — Clavis Insight (@ClavisInsight) July 12, 2016
Electronics, Fitness Tech & Jewellery/Watches the feature categories so far on #UK #PrimeDay, average price savings of 25-60% off
— Clavis Insight (@ClavisInsight) July 12, 2016
Consumer Electronics take up the bulk of #spotlight deals this #PrimeDay with Laptops, Tv's and Mobile Devices the products most available — Clavis Insight (@ClavisInsight) July 12, 2016
And were off! #PrimeDay is well underway across Europe with @AmazonUK @amazonDE @AmazonFR all offering key #spotlight deals
