Amazon website 9am (EDT) – July 15, 2019
The Insignia Television is actually shipped and sold by Best Buy and at $79.99 is $50 cheaper than Best Buy’s own deal on the product.
Amazon and Best Buy websites 9am (EDT) – July 15, 2019
We have seen a small shift overnight to include more deals on Homeware and Appliances. At 9am (EDT) we saw Amazon promoting mattresses, rugs and vacuum cleaners in prominent deal positions. This was not just confined to Amazon, as Target and Walmart also appeared to give more prominent space to Appliances deals than they did yesterday.
One brand that is promoted prominently every Black Friday and Prime Day is Instant Pot and this year was no different.
Amazon, Target and Walmart all had deals on Instant Pot Pressure Cookers, however they all promoted different specification models making price comparisons impossible to draw.
Amazon and Target website 9am (EDT) – July 15, 2019
Who responded to Amazon’s aggressive Day 1 pricing today?
Amazon’s rivals will be closely monitoring the pricing of the ecommerce giant in order to stay competitive.
Looking at price reductions in some of the most popular categories, we can see that Best Buy has been particularly active in reducing prices. On average, it reduced the price on 9.9 percent of its range in these categories. Walmart clearly had a more settled pricing strategy as it changed the price of only a small number of products.
Along with Target, most of Best Buy’s reductions were in the Vacuum Cleaner category, followed by Televisions.