The price comparison encompasses the following categories:
- Beer, Wines and Spirits
- Grocery (Ambient, Fresh and Frozen Foods and Drinks)
- Health & Beauty
- Home Care (Household Cleaning, Laundry and Pet Care)
The analysis only includes products where there is an exact match and does not include Own Label SKUs.
How much cheaper is AmazonFresh really?
As with previous analyses, AmazonFresh was cheapest of all retailers in the price comparison study. Asda was 8.7 percent more expensive than AmazonFresh, making it the closest retailer in price once again. Waitrose was 19.5 percent more expensive than AmazonFresh, which was the biggest price gap of the retailers analysed.
While the price gap from AmazonFresh reduced for Asda, Morrisons and Tesco, it widened for Ocado, Sainsbury’s and Waitrose. Prices for Sainsbury’s, the only retailer that saw its price gap reduce in our last report, increased from 12.1 to 15.4 percent November to January.