Brands should think about economizing shoppers time by helping them get to the key information they need in the fastest way possible.
The product page is your final chance to convert shoppers to buyers. At Clavis, we want your product pages to be perfect. To do this, we help Manufacturers perform an exhaustive review of online content, identify problems by retailer, by category, and pinpoint which products are driving problems.
Key items Manufacturers should constantly review are:
- Check your titles for keywords
- Use both specific and generic terms in your product page to expand shopper reach
- Count your Ratings & Reviews
- Pack the page with engaging visuals
- Take advantage of retailer specific features like endless scroll
- Obsessively track out of stocks
This year Coty chronicled how they have worked with Clavis to tackle the basics like product details and descriptions. Below is a short 3-minute summary of their work which really drives home how starting with the basics can greatly boost eCommerce performance.
