Amazon was the focus of three of the top five, in part due to their importance in may world markets and their propensity for headlines.
At Clavis Insight, we look forward to another exciting year in eCommerce news and analysis. Until then, here are our most popular posts of 2017:
- How Brands Can Win the Buy Box Against A Third Party Seller on Amazon
- Our most popular blog of 2016 returned to retain the top spot as brands continue to battle against third parties on Amazon. At our US eCommerce Summit, Eugene Zelek spoke about the important of MAP pricing and how to use pricing guidelines to combat third parties. This is but one of the many strategies manufacturers can use to win the buy box back from a Third Party seller.
- How Western Brands Can Win in China's eCommerce Market
- China’s 2017 Singles Day sales numbers are mind numbing: over $25b in goods sold during the sales’ period. There is a massive opportunity online in China, and brands the world over are looking to make a play at it.
- Click & Collect in the US: The $42B Opportunity
- 2017 saw the launch of Clavis Insight’s Location Based Analytics tool, garnering much attention. Retailers are looking to leverage their brick and mortar locations by investing in Click & Collection, and this investment is driving manufacturers to be aware of availability down to the zip code level.
- 7 Ways Brands Can Survive, And Even Thrive On Amazon During Q4
- Andrea Leigh’s post is only a month old, but has soared into our Top 5. Offering timely and time tested guidance, manufacturers are best to head her advice. The Q4 shopping period is absolutely vital both online and in store, and manufacturers that track and monitor the digital shelf year round will be amply rewarded.
- Why did Amazon buy Whole Foods?
- Easily the biggest US eCommerce transaction of 2017. Amazon’s foray into the grocery business made a splash, leaving many to wonder what the country’s leading eCommerce firm was up to. Amazon immediately moved to cut prices and install booths selling Kindle and Echo devices. Expect to see a lot more reporting on Whole Foods and Amazon in 2018.
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