COVID-19: What Brands Need to Know Now

Did you know that Amazon sold more in the last week than they did during Prime Day week 2019?

COVID-19 Impact - Amazon Categories

In fact, for many CPG categories, the latest week's sales on Amazon US and across many markets in Europe organically outperformed Prime Day week + Cyber Week 2019 sales, the highest sales weeks for these categories in previous Amazon history in response to COVID-19.

As the world reacts to the COVID-19 virus, brands find themselves in a difficult position as unprecedented demand is requiring unprecedented actions.

KNOWLEDGE TO WIN

Introducing Edge by Ascential™

We give global brands and retailers the knowledge to win in digital commerce by providing actionable, next-generation data, insights, and advisory solutions that inform strategy, execution and performance.

Leveraging our unparalleled, proprietary data, and the expertise of our retail industry veterans, we have put together a short report:

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SPECIAL REPORT

COVID-19: What Brands Need to Know Now

The report contains a digest of how retail is responding around the world, a comparison of Amazon sales data vs Prime Day week 2019 and Cyber Week 2019 across key consumables categories in US, UK and Germany, and a checklist brands should use to compose an action plan. 

If you are looking for more information, insights or support, our Advisory team is ready to help you adapt to any changes in your trading environment and plan for the future. Please email us at info@ascentialedge.com

DOWNLOAD THE REPORT:

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