Time: 12:00-14:00 SGT, Thursday, August 27th
12:00-12:10 Opening remarks: What you need to do to win at ecommerce
Declan Kearney, Managing Director, Edge by Ascential APAC
12:10-12:50 SCALING YOUR ECOMMERCE BUSINESS IN A COMPETITIVE GLOBAL MARKET
Alan Yong, Founder/CEO, nBorder Pte Ltd
Alan Yong, a senior executive with over 25 years of experience, was formerly Global VP & General Manager of Reckitt Benckiser (RB) ecommerce Direct to Consumer, based in New York. He will share insights and challenges about how RB has transformed their business to Digital in the last 10 years, beginning with their successes in China with Durex, widely regarded as the first truly major Digital global brand in China with T-Mall (by Harvard Business Review), Dettol and subsequently, with transforming Enfamil in the US to online and the global digital transformation in ecommerce that has enabled RB to remain resilient and even outperform its sales by over 20% in H1 2020 and contribute to a +38 rise in stock price during the pandemic.
12:50-13:30 Panel Discussion: Critical factors in building and scaling your ecommerce channel
Panelists: Luc Wong, Head of eCommerce & CRM Singapore, Friesland Campina
Harshal Acharya, Insights & Insights Transformation Director Europe, PepsiCo
Moderator: Andrew Hill, Client Director, Edge by Ascential APAC
What are the critical factors for brands building an ecommerce strategy, how to convince conservative managers of its critical importance, and to what extent can ecommerce strategies from one market be easily slotted in elsewhere? What are some of the fundamental data points that brands should focus on getting right as they prepare to scale up their digital retail channel?
13:30-14:00 Q&A & Closing Remarks
About Southeast Asia Digital Commerce Accelerator:
Digital Commerce Accelerator is a series of events hosted by Edge by Ascential and Yimian, identifying the challenges and trends that help brands to optimize their ecommerce performance and win at digital commerce.
The Southeast Asia Accelerator events explore the dynamics of the world’s fastest-growing digital commerce markets. Attendance and participation in these events helps brands achieve and exceed their share of the digital commerce market.
“Thank you for arranging this fantastic event. Looking forward to the next connect!” Nakul Gaur, Senior Global Manager Design for Ecommerce, Unilever
“Thank you for the invitation to speak. A pleasure to be part of it.” Benjamin Yeo, Regional VP Grocery, Lazada
Fill the form in the bottom to sign up now. Registration is required to join the event online.