Black Friday might be over but the weekend is not - Cyber Monday is actually the bigger ecommerce sales day with an estimated $3bn in sales*, and the days between Black Friday and Cyber Monday generate significant sales as well.
Manufacturers therefore cannot rest on their Black Friday laurels and should ensure their search strategy is focused on the whole of the Cyber 5 weekend.
In this analysis, Edge by Ascential will look at the most popular search terms across the five days of the Cyber 5 weekend to see how Amazon rankings have changed, and which brands were in place to excel.