Decoding Search with Digital Shelf

Missed our Decoding Search with Digital Shelf event? The recording is now available to access!

Free Consultation

If a customer can't find your product, they can't buy your product. 

Put simply, search is the gateway to sales. It is also a key indicator that your ecommerce foundations are solid. In a post-pandemic environment, brands must be alert to rapidly changing buying/searching habits and adapt nimbly and effectively. Doing this well means tackling search as part of an overall ecommerce strategy.

On Thursday, July 30th Edge by Ascential™ Senior Insight Manager Tom Bentley helped decipher retailer search algorithms to drive search visibility. You can now access the recording!

In this webcast, he covered:

  • The three I's approach to search using the Edge tools
  • Long term vs short term search influencers and why content always matters
  • Identifying retailer search algorithm patterns

 

KNOWLEDGE TO WIN

MEET TOM BENTLEY, THE HOST OF OUR SEARCH WEBCAST

Tom Bentley
Tom Bentley
Senior Insight Manager

Tom has over 10 years of experience in Ecommerce across Category Management, Digital Marketing & Sales. Currently, he is helping top FMCG brands drive online sales & share through data. Tom's key customer experience includes L’Oréal, Nestle, Mars, Pepsico, Mondelez, Danone, Tesco and Rakuten Marketplace.

Register Now to Access the Recording

This webcast is intended exclusively for brand manufacturer or retailer practitioners. Although we appreciate all interest in our content, registrants from other companies such as third-party agencies or educational institutions may be blocked subject to Edge by Ascential’s discretion.
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