If a customer can't find your product, they can't buy your product.
Put simply, search is the gateway to sales. It is also a key indicator that your ecommerce foundations are solid. In a post-pandemic environment, brands must be alert to rapidly changing buying/searching habits and adapt nimbly and effectively. Doing this well means tackling search as part of an overall ecommerce strategy.
On Thursday, July 30th Edge by Ascential™ Senior Insight Manager Tom Bentley helped decipher retailer search algorithms to drive search visibility. You can now access the recording!
In this webcast, he covered:
- The three I's approach to search using the Edge tools
- Long term vs short term search influencers and why content always matters
- Identifying retailer search algorithm patterns