Advisory Roadshow / April 2022

Ecommerce category sizing is the first step towards understanding your category's ecommerce sales across the globe. As ecommerce is the largest growth channel; it's critically important to have consistent and accurate sizing of category ecommerce sales and share for every market.

However, many companies only have pieces of this information and rely on a variety of sources across regions that makes securing funding and allocating resources less effective.

In this webcast, our team will cover include:

  • Key questions being asked by CPG leaders & reasons behind the increased focus on this data
  • Our approach to identify the size & share of ecommerce sales by category
  • Ecommerce category sizing data & forecasts 

Join the Edge Advisory Team on Thursday, April 21st at 11 AM EST / 4 PM GMT - fill out the form below to reserve your place.

Michael Rogosa
Michael Rogosa
Director, Advisory North America

Michael is the Director of Advisory for North America at Edge by Ascential. He supports leading FMCGs and retailers in competitive benchmarking and the development of long term growth strategies with a focus on the “Store of the Future.” Michael is a graduate of Babson College with a concentration in Strategic Management.

Doug Koontz
Doug Koontz
Director - Content Strategy & Analytics

Doug leads content for Retail Insight, delivering insights and recommendations that empower retailers and brands to win in the future retail environment. Research focuses on industry trends, emerging growth opportunities, and potential disruptions while showcasing best practices and innovations from around the world.

Gemma Pinedo of Edge by Ascential
Gemma Pinedo
Director of Ecommerce Advisory, EMEA

Gemma Pinedo is the Director, E-Commerce Advisory EMEA. Gemma is an ecommerce leader with over 15 years' experience in ecommerce business development. Prior to joining PlanetRetail RNG, Gemma led the EMEA Digital Strategy team with Kimberly Clark. 

Kelsey Regan
Kelsey Regan
Senior Manager, Advisory

Kelsey has spent her career helping CPG brands grow their business in a variety of areas including: ecommerce strategy, consumer insights, market research, and product testing. During her first two years at Edge, Kelsey worked helping CPGs optimize their online portfolio to generate and drive sales. Since joining the Advisory team, Kelsey works with Fortune 500 brands to create personalized strategies and drive digital shelf performance.

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