Back to School Webcast

Has 2021 marked a return to normalcy for the back to school period?


With the return to schools in the later months of the year comes an increase in sales in a number of key areas. Whether its stocking up on stationary, buying the latest laptop, or getting some appliances for your new university accommadation, consumers have flocked online to purchase a myriad of back to school products this year.

To help you understand how key back to school categories were promoted this year, you can join Edge by Ascential for our Back to School webcast, where we breakdown what happened during this back to school period.

Join Head of Market Insights Chris Elliot, Senior Insight Manager Karina Mendoza, Insight Manager Kate Kalas, and Senior Insight Manager Stephanie Demascus as they discuss:

  • Promotional strategies of manufacturers and retailers for this year
  • Impact of the latest COVID trends on the back to school categories
  • How strategies differed between school and college products

Fill out the form below to register now, and we look forward to seeing you on 19th October at 10:00 ET / 15:00 BST!

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