eCommerce Accelerator Programme

Our eCommerce Accelerator Programme is a complimentary 10-week virtual interactive learning experience exclusively for brand leaders of change across UK and Europe to master growth on Amazon and beyond.

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Digital commerce is the #1 growth driver, and so, winning disproportionately in this space will be critical to your brand’s success. Additionally, digital commerce is transforming the role of the physical store, and while most sales are still in Bricks & Mortar, retailers are increasingly swapping incumbent global brands with digital brand leaders in-store. So, leading in digital commerce isn’t just a lagging indicator of online success but a leading indicator of omnichannel success and retail longevity for your brand.

You, the ecommerce leaders of change, play a critical role in helping your company stand the test of time. Your leadership and winning strategies in ecommerce will be critical. We are here to help you be successful in the digital commerce economy.

We’re proud to invite you to the eCommerce Accelerator Programme, a complimentary 10-week virtual interactive learning experience exclusively for brand leaders of change to come together to learn the play-to-win strategies for digital marketplaces. We will show you how to win with Amazon, with hack sessions on the latest strategies, best practices and insights critical to win in digital commerce.

This virtual programme is for leaders who:

  • Work for a consumer brand manufacturer organization
  • Lead (or support) your Amazon or overall ecommerce business in the UK and/or Europe
  • Desire actionable and interactive edutainment vs. "death by lecture" conferences too common in the industry
  • Want to learn while balancing the pressures and responsibilities of your day-to-day leadership role.

10-Week Virtual eCommerce Accelerator Programme:

26 March - 28 May

Join us for as many sessions as you and your team members find beneficial, mixing and matching sessions across your team to fit your development preferences.

Leaders who participate in six or more different sessions will receive a special certificate of completion demonstrating their Amazon Acceleration Mastery.

This programme is organized by Ascential, Edge by Ascential and Flywheel Digital. The eCommerce Accelerator Programme is not initiated or sponsored by, or associated with, Amazon.com, Inc.

WEEK 1

Amazon Brief / March 2020

LIVE SESSION: 26 March / 2:30 PM GMT

Make sense of Amazon’s latest news and business developments from the past month.

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WEEK 2

Advanced AMS Strategies

Together, we'll dive into how to utilize the new units that Amazon has made available and ways to think about your bids and optimization.

LIVE SESSION: 31 March / 3:30 PM BST
REPLAY SESSION: 2 April / 12:00 PM BST

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WEEK 3

Getting the Most from Amazon Advertising Data

Focus on all of the data that Amazon provides around Sponsored Ads and translating how to make the data work harder for your brand.

LIVE SESSION: 7 April / 3:30 PM BST
REPLAY SESSION: 9 April / 12:00 PM BST

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WEEK 4

Amazon Content Playbook: Part 1

An overview of Amazon product content SEO optimization, with best practices on increasing visibility and planogramming online.

LIVE SESSION: 14 April / 3:30 PM BST
REPLAY SESSION: 16 April / 12:00 PM BST

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WEEK 5

Amazon Content Playbook: Part 2

An overview of Amazon product content engagement optimization, with best practices on building trust and driving clicks and conversion.

LIVE SESSION: 21 April / 3:30 PM BST
REPLAY SESSION: 23 April / 12:00 PM BST

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WEEK 6

New Product Launch Strategy & Quick Turn Innovation

Explore ways to identify and react to in-market behavior more quickly and walk through how some brands have optimized their route to market.

LIVE SESSION: 28 April / 3:30 PM BST
REPLAY SESSION: 30 April / 12:00 PM BST

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WEEK 6

Amazon Brief / April 2020

LIVE SESSION: 1 May / 4:30 PM BST

Make sense of Amazon’s latest news and business developments from the past month.

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WEEK 7

Omni-Promotional Strategies

Explore how brands are optimizing their promotional plans to not only limit channel conflict and risk of arbitrage but also drive incremental total market sales.

LIVE SESSION: 5 May / 3:30 PM BST
REPLAY SESSION: 7 May / 12:00 PM BST

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WEEK 8

Profitability Deep Dive

This session will focus exclusively on profitability -- how to track it, levers to influence it and how to leverage it during annual vendor discussions.

LIVE SESSION: 12 May / 3:30 PM BST
REPLAY SESSION: 14 May / 12:00 PM BST

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WEEK 9

Metrics of the Future

Find out what digital commerce and omnichannel KPIs and scorecards your organization should be using to effectively measure and track your business performance and marketplace dynamics for optimal growth.

LIVE SESSION: 19 May / 3:30 PM BST
REPLAY SESSION: 21 May / 12:00 PM BST

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WEEK 10

Amazon Brief / May 2020

LIVE SESSION: 28 May / 4:30 PM BST

Make sense of Amazon’s latest news and business developments from the past month.

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If you have any questions at all, please reach out to Chris Perry, VP of Education at Edge by Ascential at chris.perry@ascentialedge.com

 

Register Now to Reserve Your Seats

Fill out the form below to register for any and all virtual sessions you see a development fit for you and your team members.

REMINDER: The eCommerce Accelerator Programme is complimentary, BUT EXCLUSIVELY FOR BRAND MANUFACTURERS.

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