Embracing digital advertising and social media tools such as live streaming can go a long way in helping people discover your brand and products.
In this session, we will discuss what and how brands should measure to drive livestreaming ROI:
- KOL Selection: Select the right KOLs, to balance reach and credibility
- SKU Selection: Select the right SKUs to drive re-purchase, and amplify the long-tail effect of live-streaming events.
- Content Optimisation: Continuously optimise scripts and formats, to maximise the impact of live-streaming events on brands.
Time: 14:00 -15:00 SGT, Wednesday, August 17
Format: The event will be hosted online. Please register for free to get your access.
This event will be reserved for brand owners.
To view past sessions from our Southeast Asia Digital Commerce Accelerator webinar series, click here.
For further enquiries, feel free to contact us at digital.commerce@ascential.com.