SEA Digital Commerce Accelerator 2021


Winning search on Shopee 

Discussing the challenges and trends that help brands to optimize their digital commerce performance in Southeast Asia - that is the mission of the digital accelerator event series hosted by Edge by Ascential and Yimian. In the next online event, experts from Edge APAC and the global team will decode the importance of search and how brands can win search on Shopee. 

Time: 14:00-15:30 SGT, Wednesday, April 21
Format: The event will be hosted online. Please register for free to get access.

SEA Digital Commerce Accelerator


14:00-14:05 Opening remarks     
Andrew Hill, Client Director, Edge APAC

14:05-14:20 Why Search matters to your online sales?
Tom Bentley, Senior Insight Manager, Edge Global

If a customer can't find your product, they can't buy your product. What are the general principles that increase your online search ranking? What are the long term vs short term search influencers? How can you leverage retailer search algorithm patterns? 

14:20-15:00 Decode Search on Shopee 
Jill Meng, Customer Success Director, Edge APAC 
ShiLing Koh, Senior Insights Manager, Edge APAC

Retailers use unique algorithms to determine search ranking. What are the rules governing Shopee’s algorithm? How do you adjust your products and tactics to optimize your search ranking on Shopee? 

15:00-15:20 Share of search rankings 
Chris Elliott, Head of Market Insights, Edge Global

What brands are getting the most share of search in Southeast Asia? We’ll dive into the key categories to showcase the best practices. 

15:20-15:30 Q&A and closing 


Register now to win share of search on Shopee. 


Meet our search experts 
Tom Bentley, Senior Insight Manager, Edge Global
Tom has 12 years of ecommerce experience behind him, his expertise ranging from category management to digital marketing and analytics. He has a passion for creating strategies to win eretail search and is currently helping top FMCG brands accelerate online sales with search a critical pillar. Tom has worked with the likes of Nestle, L’Oréal, Mars, Pepsico and Danone, and worked for both Tesco and Rakuten before joining Edge by Ascential.

Jill Meng, Customer Success Director, Edge APAC 
Jill is an expert in analytics, data mining, modeling, and all topics related to retail analytics. Jill has over 15 years of experience with analytics and consulting, with 5 years focused specifically on the ecommerce space in both China and Korea. Prior to Edge by Ascential, Jill was employed with Nielsen Analytical Consulting for 7 years, prior to which she spent 6 years working in a biomedical lab. Jill is passionate about helping her clients find success through our data and insights. 

ShiLing Koh, Senior Insights Manager, Edge APAC
ShiLing has 10 years of professional marketing research experience with a proven history of working across categories, clients and countries, predominantly in the Customer Insights and Innovation spaces. She has rich experience in helping clients across different industries to turn data and analytics into rich insights, and devising strategies to help with their retail business growth.  

Chris Elliott, Head of Market Insights, Edge Global
At Edge by Ascential, Chris focuses on demonstrating how the group’s portfolio of products can provide value to prospects and clients. Chris is adept at distilling large quantities of data into actionable insights. Chris’s insights and commentary have been featured in The Financial Times, The Guardian, Daily Telegraph, BBC, ITV and other international media.

Play the video to get the key learnings from our last Southeast Asia Digital Commerce Accelerator event themed “Structure your business to win at digital commerce.”


For further enquiries, feel free to contact us at

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