Setting the Right Price Strategy

Insights Webcast

Setting the right price and running effective promotions are powerful drivers of growth in sales, share and visibility. In today’s omnichannel marketplace, however, adjusting prices and running promotions can be complex undertakings for brands and retailers – both online and in brick-and-mortar outlets. Join us on Thursday, February 21st, as we provide attendees with the pricing strategies and methods required for better retail execution.

Take the Edge Online Presence Assessment at CMA Conference

Insights Events

Our team at Edge by Ascential has helped hundreds of brands and retailers drive ecommerce sales with customized insights and advisory services. Meet our expert team at the Category Management Association (CMA) conference from Feb. 25-27, 2019, to learn how we can help you join thought leaders in the industry.

Promo Bowl 2019: East Coast vs. West Coast

Blog February 01, 2019

The Los Angeles Rams and the New England Patriots aren’t the only ones facing off against each this Sunday for Super Bowl 2019. Snack Brands will also be competing in a Promo Bowl of their own! To see how promotions for snacks compare between the two coasts, we monitored promotional activity on snack food items across 21 major online grocery retailers and compared East Coast vs West Coast retailers.

Amazon Brands Year in Review: Health & Personal Care

Blog January 29, 2019

As brands continue to turn to Amazon’s platform to sell their products, it is no surprise that the ecommerce giant has also begun to capitalize on its own success as a retailer and slice up a piece of the pie.