AMZ Effect: Kitchen Accessories

Blog November 07, 2018

Don't let its small size fool you: the Kitchen Accessories category is fiercely competitive. It's a perfect example of what happens when a demand remains unmet by first party brands (1Ps), with two predictable consequences: one, third party sellers (3Ps) fill the void and come to dominate the category; and two, Amazon leverages its home-field advantage to meet the demand with new private label products.

AMZ Effect: Small Kitchen Appliances

Blog October 26, 2018

The small kitchen appliance market is one of today's most exciting spaces. The huge amount of growth, innovation and consumer engagement taking place in small kitchen appliances makes it the envy of the Home & Kitchen product group.