L’Oréal is leading the way in beauty product ecommerce with year after year of explosive online sales growth due to creative handling of online sales channel partnerships and the active use of digital measurement to monitor trends and evaluate the impact of changes in product page content on the user experience.
In this month’s Amazon Monthly Briefing, we discussed some of the tactics required to navigate Amazon’s rapidly shifting marketplace strategy, recapped the key developments from the ecommerce giant and shared our predictions for what’s next.
The year 2019 will be the year we see many more private brand launches, acquisitions and partnerships –– also, it will be the year when many categories flip in favor of the digital exclusive, private brand and private labels across Amazon, Walmart, Target, Costco, etc., as everyone works to differentiate their portfolios and offerings.
This past week, Amazon abruptly cut off thousands of vendors, encouraging them to set up as 3rd party sellers on the Amazon Marketplace. The unexpected arrival of the emails set off a wave a panic through the industry. What was happening? How deep would the cuts go? Was this the end of vendor central for all vendors of all sizes?
The following is the first in a three-part series from Edge by Ascential on e-commerce packaging optimization and the challenges and opportunities of translating packaging strategies to the digital shelf