Health & Personal Care: Amazon.com Q3 Update

Blog November 16, 2018

For Health & Personal Care brands, Amazon.com is key retail partner.  HPC is Amazon's largest household consumables category and it continues to grow faster than most. So as the holidays rapidly approach, let's look at the state of HPC on Amazon.com and within the wider US retail landscape.

Holiday Recap Report

Insights Whitepaper

Edge by Ascential is compiling blow-by-blow coverage of the 2018 Black Friday through Cyber Monday weekend sales trends and insights. Complete the form to receive the compiled report prior to its release to the general public on December 5th.

AMZ Effect: Kitchen Accessories

Blog November 07, 2018

Don't let its small size fool you: the Kitchen Accessories category is fiercely competitive. It's a perfect example of what happens when a demand remains unmet by first party brands (1Ps), with two predictable consequences: one, third party sellers (3Ps) fill the void and come to dominate the category; and two, Amazon leverages its home-field advantage to meet the demand with new private label products.

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