In a previous blog post, we covered the basics of Amazon Prime Now and its role in the on-demand economy. We explored how the available portfolio of Beauty and Personal Care products varied wildly across Prime Now-enabled cities. We now turn our attention to the growing and competitive market for online alcohol sales. For this analysis we focused on the Beer category.
Amazon is well known for its two-day delivery service, Amazon Prime. In its drive to ever-improve delivery times and customer satisfaction, the company launched its Prime Now service to deliver items within two hours
With shoppers demanding a more digitally-connected and convenient shopping experience, brands have been have recognized the need to focus on optimizing their online channel presence and performance to maximize sales in our new omnichannel world…or have they?