Optimize price and promotions to drive margin and growth

With aggressive pricing from competition and 3P sellers, you want a pricing strategy that is suited to your business goals. Our Price and Promotions helps you answer the question: “How can I optimize price and promotions to drive margin and growth?”

Strategies that will maximize revenue growth

Our Retail Insights help you devise a strategy around what ecommerce metrics you can leverage to maximize your revenue by helping you answer the question: “What strategies will maximize my revenue growth?”

 

Black Friday 2018: US Market Insights Reveal Amazon’s Lowest Prices Yet

Blog November 26, 2018

At the start of the biggest shopping frenzy of the year, US Black Friday sales trends are beginning to emerge. Our insights experts at Edge by Ascential take a look at the US ecommerce landscape across a range of categories, as well as the tactics of some of the region’s largest online retailers. We can report early findings in pricing and promotional activity for the US’s most sought-after seasonal buys.

Black Friday 2018: Deal or No Deal?

Blog November 26, 2018

As bargain-crazy shoppers hit the online stores, Black Friday sales trends begin to emerge.  Our insights experts at Edge by Ascential take a look at the landscape across a range of categories.  We can reveal early findings in pricing and promotional strategies for the UK’s most sought-after Christmas purchases including evidence of products being sold cheaper previously.

Cyber Monday 2018: Has it lost its edge and been swallowed by Black Friday sales?

Blog November 26, 2018

As Black Friday sales span the weekend and into what we now call Cyber Monday, our insights experts at Edge by Ascential take a look at the emerging trends in today’s pricing and promotional tactics; the timeframes over which retailers and brands are running their discount campaigns; and where new discounts have been introduced over the weekend.

US Cyber Monday 2018 - A Target-ed approach

Blog November 26, 2018

Retailers starting their Black Friday deals up to seven days before the day itself has done nothing to dampen the sales impact of Cyber Monday. Last year online sales online sales on Cyber Monday outstripped Black Friday by 32 percent ($6.6bn v $5.0bn - Adobe).

Health & Personal Care: Amazon.co.uk Q3 Update

Blog November 21, 2018

As of the third quarter of 2018, Amazon's global profits are at an all-time high. The tech and retail giant is now responsible for one out of every three pounds spent in online retail in the UK and ranks as the 5th-largest retailer by sales after only the big four grocers.

E^HACKATHON | London

Insights Events

7 May 2019
LABS Camden House
London, UK

You're not alone. You're one of us.

Join the movement and lead ecommerce change together at our upcoming Edge by Ascential™ HACKATHON London -- the exclusive Amazon-centric masterclass summit designed for ecommerce business leaders in consumer goods across European markets to learn hands-on, share best practices, "hack" new challenges and opportunities and accelerate their growth with this market leader.

E^HACKATHON | New York City

Insights Events

16-17 April 2019
Andaz Wall Street
New York City, NY

You're not alone. You're one of us.

Join the movement and lead ecommerce change together at our upcoming Edge by Ascential™ HACKATHON New York City -- the exclusive Amazon-centric masterclass summit designed for US ecommerce business leaders in consumer goods to learn hands-on, share best practices, "hack" new challenges and opportunities and accelerate their growth with this market leader.

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