This is the first of our three-part blog series on ecommerce packaging optimization and the challenges and opportunities of translating packaging strategies to the digital shelf. Part 2 examined the need to reconsider pack sizes, while part 3 explains why creating packaging that's optimized for ecommerce is a necessity.
With mortgage rates and home prices on the rise, more and more Americans are choosing to stay put in their existing homes. The number of new construction projects is down while home remodeling and DIY projects are on the rise, and it's no surprise that the home improvement market is strong.
The year 2019 will be the year we see many more private brand launches, acquisitions and partnerships –– also, it will be the year when many categories flip in favor of the digital exclusive, private brand and private labels across Amazon, Walmart, Target, Costco, etc., as everyone works to differentiate their portfolios and offerings.
This past week, Amazon abruptly cut off thousands of vendors, encouraging them to set up as 3rd party sellers on the Amazon Marketplace. The unexpected arrival of the emails set off a wave a panic through the industry. What was happening? How deep would the cuts go? Was this the end of vendor central for all vendors of all sizes?
Welcome to the first Edge Advisory Guest blog! The retail landscape is increasingly becoming ecommerce-driven, which means brands and retailers need to create dynamic strategies to adapt to this shift.
Last year, the US adult population is estimated to have spent nearly $20 billion on Valentine’s Day – nearly $160 per person. And over 50% of adults bought candy, bringing the category total to roughly $2 billion last year.
The Los Angeles Rams and the New England Patriots aren’t the only ones facing off against each this Sunday for Super Bowl 2019. Snack Brands will also be competing in a Promo Bowl of their own! To see how promotions for snacks compare between the two coasts, we monitored promotional activity on snack food items across 21 major online grocery retailers and compared East Coast vs West Coast retailers.
As brands continue to turn to Amazon’s platform to sell their products, it is no surprise that the ecommerce giant has also begun to capitalize on its own success as a retailer and slice up a piece of the pie.