The Future of Packaging | Part 1 of 3

Blog May 15, 2019

This is the first of our three-part blog series on ecommerce packaging optimization and the challenges and opportunities of translating packaging strategies to the digital shelf. Part 2 examined the need to reconsider pack sizes, while part 3 explains why creating packaging that's optimized for ecommerce is a necessity.

Home Improvement Trends in Tools and Faucets

Blog May 13, 2019

With mortgage rates and home prices on the rise, more and more Americans are choosing to stay put in their existing homes. The number of new construction projects is down while home remodeling and DIY projects are on the rise, and it's no surprise that the home improvement market is strong.

Retail Advisory Blog: Retail Trends We are Watching in 2019 - Part 2

Blog March 11, 2019

The year 2019 will be the year we see many more private brand launches, acquisitions and partnerships –– also, it will be the year when many categories flip in favor of the digital exclusive, private brand and private labels across Amazon, Walmart, Target, Costco, etc., as everyone works to differentiate their portfolios and offerings.

Keep Calm, and Amazon On

Blog March 11, 2019

This past week, Amazon abruptly cut off thousands of vendors, encouraging them to set up as 3rd party sellers on the Amazon Marketplace. The unexpected arrival of the emails set off a wave a panic through the industry. What was happening? How deep would the cuts go? Was this the end of vendor central for all vendors of all sizes?

Retail Trends We are Watching in 2019: Part 1

Blog February 25, 2019

Welcome to the first Edge Advisory Guest blog! The retail landscape is increasingly becoming ecommerce-driven, which means brands and retailers need to create dynamic strategies to adapt to this shift.

Promo Bowl 2019: East Coast vs. West Coast

Blog February 01, 2019

The Los Angeles Rams and the New England Patriots aren’t the only ones facing off against each this Sunday for Super Bowl 2019. Snack Brands will also be competing in a Promo Bowl of their own! To see how promotions for snacks compare between the two coasts, we monitored promotional activity on snack food items across 21 major online grocery retailers and compared East Coast vs West Coast retailers.

Amazon Brands Year in Review: Health & Personal Care

Blog January 29, 2019

As brands continue to turn to Amazon’s platform to sell their products, it is no surprise that the ecommerce giant has also begun to capitalize on its own success as a retailer and slice up a piece of the pie.