This is the second of our 11-part series on driving traffic and conversion on Amazon. Here and in part 3, we’ll dive a bit deeper into ways brands can generate more traffic and win at search, and in parts 4 and 5 we’ll examine ways brands can turn that traffic into sales.
This is the third of our six part series on Walmart’s pivot to digital. This time, we glance at how several Consumer Electronics brands are using three fundamental eCommerce levers to succeed on Walmart’s new digital shelf.
Walmart’s transformation from a brick-and-mortar retailer to a technology platform with brick-and-mortar locations is one of the major developments in retail and is another blow in Walmart’s battle with Amazon and Alibaba for online supremacy.
Between November 2017 and April 2018, Amazon's sales in the Sweets & Snacks product group grew by 22% year-over-year, and that's not including one of the industry's biggest annual sales events: Halloween.