As Black Friday sales span the weekend and into what we now call Cyber Monday, our insights experts at Edge by Ascential take a look at the emerging trends in today’s pricing and promotional tactics; the timeframes over which retailers and brands are running their discount campaigns; and where new discounts have been introduced over the weekend.
Retailers starting their Black Friday deals up to seven days before the day itself has done nothing to dampen the sales impact of Cyber Monday. Last year online sales online sales on Cyber Monday outstripped Black Friday by 32 percent ($6.6bn v $5.0bn - Adobe).
As of the third quarter of 2018, Amazon's global profits are at an all-time high. The tech and retail giant is now responsible for one out of every three pounds spent in online retail in the UK and ranks as the 5th-largest retailer by sales after only the big four grocers.
For Health & Personal Care brands, Amazon.com is key retail partner. HPC is Amazon's largest household consumables category and it continues to grow faster than most. So as the holidays rapidly approach, let's look at the state of HPC on Amazon.com and within the wider US retail landscape.
Don't let its small size fool you: the Kitchen Accessories category is fiercely competitive. It's a perfect example of what happens when a demand remains unmet by first party brands (1Ps), with two predictable consequences: one, third party sellers (3Ps) fill the void and come to dominate the category; and two, Amazon leverages its home-field advantage to meet the demand with new private label products.
The small kitchen appliance market is one of today's most exciting spaces. The huge amount of growth, innovation and consumer engagement taking place in small kitchen appliances makes it the envy of the Home & Kitchen product group.