Toys: Update

Blog December 11, 2018

In the first nine months of 2018, the British toy market fell by 5%. Toymakers have struggled in the wake of the collapse of Toys R Us, which announced the closure of all 100 UK locations in March, leaving toymakers without the 'the world's biggest toy store' as a key sales channel. Consumers have, so far been slow to find new places to shop - but now that the holiday shopping season is here, that's all going to change.

Toys: Q3 Update

Blog December 05, 2018

Retailers are battling to win former Toys R Us customers. This is the first holiday season without the iconic toy chain and its absence poses a major opportunity for retailers looking to cement their position as the new go-to toy store for millions of American consumers.

Pet Products: Q3 Update

Blog November 28, 2018

In Q3 2018,'s Pet product group continued its strong upward trajectory, growing by 30% YoY to reach an estimated value of $600M in sales. Pet Products is the second-largest consumer packaged goods market in the US (after health supplements) and the retail and tech giant has made it a priority in recent years, with initiatives such as Alexa Pet Week and private brand expansions.

A Brand’s Cheat Sheet to Variation on Amazon

Blog November 27, 2018

Amazon is an ever-evolving online shopper’s paradise, constantly striving to provide its customers with a sophisticated customer experience as they try to find the product that perfectly meets their needs in an assortment of an estimated 560 million items across its marketplaces throughout the world.

Black Friday 2018: US Market Insights Reveal Amazon’s Lowest Prices Yet

Blog November 26, 2018

At the start of the biggest shopping frenzy of the year, US Black Friday sales trends are beginning to emerge. Our insights experts at Edge by Ascential take a look at the US ecommerce landscape across a range of categories, as well as the tactics of some of the region’s largest online retailers. We can report early findings in pricing and promotional activity for the US’s most sought-after seasonal buys.

Black Friday 2018: Deal or No Deal?

Blog November 26, 2018

As bargain-crazy shoppers hit the online stores, Black Friday sales trends begin to emerge.  Our insights experts at Edge by Ascential take a look at the landscape across a range of categories.  We can reveal early findings in pricing and promotional strategies for the UK’s most sought-after Christmas purchases including evidence of products being sold cheaper previously.

Cyber Monday 2018: Has it lost its edge and been swallowed by Black Friday sales?

Blog November 26, 2018

As Black Friday sales span the weekend and into what we now call Cyber Monday, our insights experts at Edge by Ascential take a look at the emerging trends in today’s pricing and promotional tactics; the timeframes over which retailers and brands are running their discount campaigns; and where new discounts have been introduced over the weekend.

US Cyber Monday 2018 - A Target-ed approach

Blog November 26, 2018

Retailers starting their Black Friday deals up to seven days before the day itself has done nothing to dampen the sales impact of Cyber Monday. Last year online sales online sales on Cyber Monday outstripped Black Friday by 32 percent ($6.6bn v $5.0bn - Adobe).

Health & Personal Care: Q3 Update

Blog November 21, 2018

As of the third quarter of 2018, Amazon's global profits are at an all-time high. The tech and retail giant is now responsible for one out of every three pounds spent in online retail in the UK and ranks as the 5th-largest retailer by sales after only the big four grocers.

Health & Personal Care: Q3 Update

Blog November 16, 2018

For Health & Personal Care brands, is key retail partner.  HPC is Amazon's largest household consumables category and it continues to grow faster than most. So as the holidays rapidly approach, let's look at the state of HPC on and within the wider US retail landscape.