This is the third of our six part series on Walmart’s pivot to digital. This time, we glance at how several Consumer Electronics brands are using three fundamental eCommerce levers to succeed on Walmart’s new digital shelf.
Walmart’s transformation from a brick-and-mortar retailer to a technology platform with brick-and-mortar locations is one of the major developments in retail and is another blow in Walmart’s battle with Amazon and Alibaba for online supremacy.
Between November 2017 and April 2018, Amazon's sales in the Sweets & Snacks product group grew by 22% year-over-year, and that's not including one of the industry's biggest annual sales events: Halloween.
Furniture is one of the most competitive fields in ecommerce. Though brick-and-mortar retail in the furniture industry is still very healthy, the online market has grown rapidly in recent years. Pottery Barn, Crate & Barrel, Ikea and most other leading chains are still performing strong year after year, but are gradually losing market share to online-only competition.