L’Oréal is leading the way in beauty product ecommerce with year after year of explosive online sales growth due to creative handling of online sales channel partnerships and the active use of digital measurement to monitor trends and evaluate the impact of changes in product page content on the user experience.
Setting up an optimized price and promo strategy is one of the key elements to generate the most sales revenue and get your target audience’s attention on Singles’ Day, especially for competitive categories like Beauty and Mom&Baby.
In this report preview, we examine the drivers fueling the growth of ecommerce and define the capabilities required to capture this growth. We help you navigate these rapidly growing ecommerce and digital ecosystem businesses and give you the frameworks to make profitable decisions and investments.
Edge by Ascential is compiling blow-by-blow coverage of the 2018 Black Friday through Cyber Monday weekend sales trends and insights. Complete the form to receive the compiled report prior to its release to the general public on December 5th.
Download Edge by Ascential’s newest white paper How Consumer Electronics Brands Can Grow Revenue in an Ecommerce-Driven World to get the latest strategic insights you need to position your ecommerce business for success in 2019