In our Consumer Electronics, Office & Appliances Report Summary, we show suppliers how to prioritize ecommerce over traditional retail as customers increasingly choose to shop for consumer electronics online. We have summarized key findings from the exclusive report available on our Retail Insight solution, and provided actionable tactics brands can utilize to stay ahead in a category that continues to evolve.
In our Global Convenience Stores Channel Report, we use our winning strategy framework to equip suppliers with the data, insight and best-in-class case studies needed to help aid key decisions on ‘where to play’ and ‘how to win’ within the channel
In our Health, Beauty & Personal Care Sector Report, we examine the latest trends and developments in the health and beauty sector – which is expected to see a whopping 15% CAGR in online sales by 2023 – and share our expert recommendations on strategies your brand can implement to capture this growth.
In our Health, Beauty, & Personal Care CPG Sector Report Summary, we give you an overview of the data, forecasts and strategies that suppliers and retailers should be prioritizing to win the Health, Beauty & Personal Care sector.
Coca-Cola partners closely with Edge by Ascential China. The ecommerce, sales, marketing, brand and insight teams leverage Edge’s Digital Shelf measurement platform to stay on top of the key metrics that impact sales, notably online Availability (throughout China, at a location/city level), portfolio optimisation and Pricing & Promotions across TMall, JD and other online channels available to Chinese consumers.