If recent history has taught us anything about Amazon, it's that no retail sector is off-limits. Household consumables once thought to be ecommerce proof, such as fresh groceries and luxury beauty products, have become extremely profitable for Amazon.
Americans love a well-stocked medicine cabinet. The last thing you want is to wake up with a severe case of the flu and not be able to do anything about it – it's no fun if you call in sick to work but still have to get dressed and drive to the store to buy some medication.
Can Amazon really compete in Tools & Home Improvement? Major retail chains like Home Depot and Lowe's had a very good 2017 and show no signs of giving up their market leadership, and the sector is one of the few that is still sometimes called "Amazon-proof".
Can Amazon compete in the European Home Improvement market? Major brick-and-mortar chains like Kingfisher, Bauhaus and Adeo currently hold approximately 93% of the marketshare and the sector is one of the few that is still sometimes called ecommerce-proof.
We've taken an inside look at the performance of natural products on Amazon and identified the five categories most impacted by this trend (so far) and how the top-performing first-party products have capitalized on this growing consumer preference – all in the context of Clavis Insight's 6Ps framework
With so many American households benefitting from Amazon Prime, brands have the opportunity to leverage Prime as a competitive advantage. Today, we're going to introduce you to the concept of Fast Track and how it can be used to transform a good product into a bestseller.