In our Target Omnichannel Retailer Report, we examine the latest initiatives and developments coming from the retail behemoth and share recommendations for brands wanting to maximize their opportunities of working with Target in the future.

Target has seen its highest comp growth and record store traffic since 2005.

Target reported its highest comps growth since 2005 (6.5%) alongside record footfall growth (6.4%). Online sales grew by 41% YoY boosted by Restock, Drive Up, and Shipt fulfilment. Overall momentum was fueled by a combination of a strong consumer environment, favorable weather, key seasonal events, and investments across stores and services.

Source: RMM, Edge by Ascential Retail Insight 2019


Target’s share of ecommerce sales in its total sales has gradually increased

Although Target has not ventured into 3P selling yet, we are seeing share from ecommerce sales steadily increasing in Target’s total sales. This trend is comparable to some of Target’s biggest competitors, such as Walmart whose ecommerce share is 7% of total sales in 2018, albeit at a much larger scale.

Source: RMM, Edge by Ascential Retail Insight 2019

Looking for the full, 40-page Target Omnichannel Retailer Report?

Coverage includes:

  • Sales growth momentum fueled by a combination of a strong consumer environment, key seasonal events and investments across stores and services
  • Target’s prioritization of ecommerce growth by continuing to invest in initiatives to support ecommerce development – and how CPGs can capture this growth
  • Competitive market dynamics breakdown, including Target’s positioning in the hyperstore and supermarket space, and expected growth over the next five years
  • Recommendations for CPGs strategies in consumer electronics and key consumables sectors, such as food & beverage, health, beauty etc.

To learn how Edge by Ascential™ can help you win with Target, arrange a call with one of our Data and Insights experts today, and we will send you the full 40-page Target Omnichannel Retailer report as a thank you!

More than 600 of the world’s largest brands rely on Edge by Ascential to provide the data, analytics and insights solutions that inform their ecommerce-driven retail strategies, digital shelf optimization and performance measurement.