With digital and physical channels blurring, retailers are adopting mobile initatives in stores to build stronger engagement with shoppers and drive seamless in-store experiences. Driven by the rise of frictionless store formats and the growth in retailer media, in-store mobile engagement increasingly offers a personalized route to consumers across all stages of the shopper journey, from prior to entering the store to after purchasing products.
Nonetheless, brands need to adopt an ‘online first’ mindset to win at omnichannel. Our team analyzed brand activity in Southeast Asia to identify best-in-class brands who take online shopper engagement to the next level. Access the case study of Samsung’s partnership with BBH Singapore to launch ‘shoppable worlds’ social commerce initiative.
