“Share of Search” report reveals top-performing Beer brands

Edge by Ascential has released a “Share of Search” report for the Beer category across key retailers in the Singapore eCommerce market. The report highlights the importance of online search results to brands and analyses the best strategies for achieving and holding on to top search positions.

Here is the key highlight for you:

  • Carlsberg had the biggest voice among the top ten brands, but it was only slightly ahead of Sapporo
  • Heineken ranked only seventh for the search term “Beer” on Shopee
  • For the search term “Lager”, Heineken scored somewhat better, coming in fourth in “share of voice” on Shopee during the period. 
  • On FairPrice and Redmart by Lazada, Tiger had the greatest share of the top 10 search positions, ahead of Carlsberg and Heineken.  


With 90% of purchases beginning with search, it’s imperative to understand your “share of voice” compared to rivals, particularly in the search terms with the most traffic.

Fill out the form below to download the “Share of Search” report to get the best practice in search rankings.

If you would like more information on how to boost eCommerce performance by improving search visibility or simply find out more about the results, please email us at: edge.apac@ascentialedge.com.

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