Today begins Day 1 of Amazon Prime Day and traffic will be surging on the Amazon site. Focused shoppers will be piling into Amazon’s search tool in an effort to find a deal, whether it’s to get a shiny new washing machine, some wireless headphones or a long-awaited 4k TV to watch the rest of the Euro 2021 football competition.
Most shoppers won’t look past the first page of results. On a typical day, the top three products account for two-thirds (64%) of all clicks. The brands that have invested in boosting their search rankings to take advantage of the spike in traffic today will benefit.
This morning, we analysed search results of the brands most prominent to shoppers in 6 major categories. Results below:
Winners (Greatest average weighted share of search*)
“Headphones” - Sony
“Laptop” - Huawei
“TV” - TCL
“Webcam” - Papalook
Consumer electronics will be popular with shoppers this Prime Day. In headphones, Sony was prominent, occupying first and third positions, sandwiching a OneOdio listing.
Huawei and TCL were most prominent for the search terms “laptop” and “tv” respectively. Both brands occupied the top two sponsored positions, beating out Asus in laptops and Samsung in TVs..
With many more people working from home, perhaps it’s not surprising that traffic for “webcam” spiked over 2020. This surge in demand boosted sales but led to availability issues for shoppers last year which helped third-party products rise up the rankings throughout the year. The search results today showed a large number of third-party products in the top 10 with Papalook taking the two top spots.