Edge by Ascential joins Amazon Advertising Partner Network
Boston, 28 July 2021: Edge by Ascential, which delivers precise and actionable sales-driving data, insights, and advisory solutions for consumer brands as they look to optimize ecommerce growth, is now a measurement partner within the Amazon Advertising Partner Network.
Through this program, Amazon creates a global community of vetted providers that are best able to support Amazon advertisers achieve their business goals using Amazon Advertising products. These include Sponsored Products, Sponsored Brands, Sponsored Display, Stores, Amazon DSP, and Amazon Advertising API.
Partners must demonstrate expertise, engagement with Amazon Advertising, and growth for advertisers on Amazon’s digital marketplace.
Edge by Ascential joins the Partner Network as a measurement provider to help brands improve the depth and breadth of their data, deliver a better return on investment (ROI) on advertising spend, improve sales, and grow market share on the one of the world’s largest retail ecosystems.
Patrick Miller, Co-President, Digital Commerce, Ascential and Co-Founder of Flywheel Digital, said: “We are delighted to join the Amazon Advertising Partner Network within the measurement space, which includes Edge by Ascential listed within the global Amazon Advertising partner directory. The invitation is testament to the high quality of the work and results we deliver for our clients, our deep understanding of the Amazon marketplace, its functionality and growth levers, and our industry-leading technology offerings.
“The Partner Network allows Edge to expand the data and analytics our technology offers Amazon advertisers, which in turn can only have a net positive effect for their sales performance. It’s a win-win-win.”
Deren Baker, CEO, Edge by Ascential, said: “The Partner Network allows us to serve our customers even better. It enables us to augment our existing products with more advertising features as well as access to 3P and 1P data. This means increased precision and metrics beyond sales and share for Edge customers.
“Significantly, the educational, technical, and marketing resources the Partner Network provides Edge allows us to keep improving our technology for the ultimate benefit of our clients and their businesses.”
About Edge by Ascential
Edge by Ascential empowers global and local brands to win in digital commerce in a new and complex era of omnichannel retail. Our unique combination of industry-leading data and analytics technology supported by our proprietary market research and expert consulting solutions inform the ecommerce-driven go-to-market strategy, optimization, and performance measurement of the world’s leading brands. Our technology supports our clients to make the right investment decisions, drive margin growth, and achieve the necessary edge to grow. Global brands depend upon our weekly, daily and real-time data-driven insights.
A subsidiary of Ascential plc, the global specialist information company, Edge by Ascential operates in North America, Europe, and Asia. For more information, visit www.ascentialedge.com
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