Edge Cyber 5 Holiday Content 2020

The Cyber 5 Weekend, spanning from Thanksgiving to Cyber Monday, has fast become one of the most important shopping events in the world of ecommerce. Despite a tumultuous year for all, it is still anticipated that 2020 will be a record-breaking year for this holiday. To help you predict what to expect, and to provide instant insight as it breaks, we have put together a blog series to help keep you on the pulse. 

This page will be updated with links to each of the blogs as they go live and if you would like to connect with one of our experts to discuss how you can optimize your holiday planning, please fill out the form below. 

Weekend Previews

Weekend Preview
UK Report

Who is Winning the Digital Shelf Ahead of Black Friday?

Despite some uncertainty due to the ongoing COVID-19 pandemic, the Cyber 5 weekend this year is set to be another record-breaker. Edge by Ascential Insights Manager Chris Elliott previews a few high-performing categories in the UK heading into the holiday weekend.

Weekend Preview US
US Report

Who is Winning the Digital Shelf Ahead of Black Friday?

Despite some uncertainty due to the ongoing COVID-19 pandemic, the Cyber 5 weekend this year is set to be another record-breaker. Edge by Ascential Insights Manager Chris Elliott previews a few high-performing categories in the US heading into the holiday weekend.

Black Friday Wrap-Ups

 

Black Friday Wrap
UK Report

Black Friday Wrap-Up

With more shoppers than ever, it is critical that brands make themselves extremely visible to maximize potential sales. In this blog, Edge by Ascential analyses which brands got the most prominent search results for the most popular shopper terms.
 

Black Friday Wrap Up
US Report

Black Friday Wrap-Up

Black Friday ecommerce sales are set to smash all previous records as lockdown restrictions force shoppers online to find a deal. Edge by Ascential Insights Manager Chris Elliott has analysed a range of popular shopper search terms across the USA’s favourite retailers to see which manufacturers are positioning themselves to grab this extra slice of sales this year.

Cyber Monday Wrap-Ups

Coming 30th November

Cyber Monday UK Wrap Up
UK Report

Cyber Monday Wrap Up

Cyber Monday is traditionally the biggest ecommerce sales day of the year and this year looks to be no exception. Edge by Ascential Insights Manager Chris Elliott has analysed a range of popular shopper search terms across the days of Cyber 5 in the UK’s top retailers to see how brand share changed over this critical shopping period.

Cyber Monday US Wrap Up
US Report

Cyber Monday Wrap Up

Cyber Monday is traditionally the biggest ecommerce sales day of the year and this year looks to be no exception. Edge by Ascential Insights Manager Chris Elliott has analysed a range of popular shopper search terms across the days of Cyber 5 in the USA’s top retailers to see how brand share changed over this critical shopping period.

Chris Elliott
Chris Elliott
Senior Insight Manager

Chris Elliott is an Insight Manager at Edge by Ascential focusing on demonstrating how the group’s portfolio of products can provide value to prospects and clients. Chris is adept at distilling large quantities of data into actionable insight. Chris’s insights and commentary have featured in The Financial Times, The Guardian, Daily Telegraph, BBC, ITV and more.

Facebook
LinkedIn
Facebook Share
LinkedIn Share

Information Request

Configurable, actionable insight at your fingertips