Online Retailer Readiness for Brands

Steering Consumers from Interest to Consideration, and Conversion via the Online Channel

Details:

In theory, digital advertising and social media can deliver ready-to-buy consumers direct to your product landing pages in online retailers. However, your campaigns will only produce incremental revenue if your products are not setup correctly, and ready for sale in the relevant online stores.

To capitalise on paid and earned consumer interest, brand owners and manufacturers need to ensure their products and product content are fully retailer ready. Listen as ChannelSight’s Niall O’Gorman and Clavis Insight’s Gael Peigne cover how to ensure:

  • There is a fast and easy path to purchase, ideally no more than three steps
  • The right assortment of products is available in key online retailers
  • Information about your products is accurate, complete and properly presented
  • You have an analytics program in place to monitor your online retail store presence 

To download the full presentation slides, please fill out the form on the right.
 

Webcast

Steering Consumers from Interest to Consideration, and Conversion via the Online Channel

Details:

In theory, digital advertising and social media can deliver ready-to-buy consumers direct to your product landing pages in online retailers. However, your campaigns will only produce incremental revenue if your products are not setup correctly, and ready for sale in the relevant online stores.

To capitalise on paid and earned consumer interest, brand owners and manufacturers need to ensure their products and product content are fully retailer ready. Listen as ChannelSight’s Niall O’Gorman and Clavis Insight’s Gael Peigne cover how to ensure:

  • There is a fast and easy path to purchase, ideally no more than three steps
  • The right assortment of products is available in key online retailers
  • Information about your products is accurate, complete and properly presented
  • You have an analytics program in place to monitor your online retail store presence 

To download the full presentation slides, please fill out the form on the right.
 

Niall O'Gorman
Chief Commercial Officer & Co-Founder, ChannelSight
Niall O'Gorman

As Chief Commercial Officer and Co-Founder of ChannelSight, Niall has over 20 years’ experience in the ecommerce world. Having delivered and executed global e-commerce, e-support, channel leads, rich content syndication and digital marketing strategies for brands like Gateway, Iomega, CNET and most recently Mondelez, Niall is a fearless navigator and a recognised thought leader, trusted mentor and informal adviser to multiple tech startups in Ireland and Switzerland. With large brand clients across 48 markets and recognised as a Cool Vendor in Digital Commerce Marketing by Gartner, ChannelSight is on a mission to make the world instantly shoppable through their innovative Buy Now technology.

Gael Peigné 
Europe Consulting Director
Gael Peigné