Walgreens and CVS dominate the health, beauty & personal care sector, together accounting for 64% of the top specialists’ sales in 2018. However, health & beauty retailers are facing substantial pressure as they seek higher margins and differentiation in this highly competitive market. And with major digital growth rates predicted over the next five years, how can brands and retailers ensure their omnichannel propositions are competitive?
In our Health, Beauty, & Personal Care CPG Sector Report Summary, we give you an overview of the data, forecasts and strategies that suppliers and retailers should be prioritizing to win the Health, Beauty & Personal Care sector, including:
- The expected ecommerce penetration of the health & beauty category and the impact of recent moves from pureplay retailers including Amazon, Alibaba and JD.com
- The latest retailer and supplier initiatives across the health, beauty & personal care sector, covering a range of relevant product categories including OTC, cosmetics, fragrance and oral care
- Insight into global markets that are experiencing the fastest growth in health, beauty & personal care, with Asia-Pacific leading the charge
- The increasing focus on the in-store experience and services, with leading retailers investing in in-store services and interactive experiences to differentiate from online and drive physical footfall
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To learn how Edge by Ascential™ can help you master the Health, Beauty & Personal Care Sector, arrange a call with one of our Data and Insights experts today.