Edge by Ascential’s price comparison analysis matches a minimum of 3,563 branded products from AmazonFresh against those from Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose.
The price comparison encompasses the following categories:
- Beer, Wines & Spirits
- Grocery (Ambient, Fresh and Frozen Foods and Drinks)
- Health & Beauty
- Home Care (Household Cleaning, Laundry and Pet Care)
The analysis only includes products where there is an exact match and does not include Own Label SKUs. This is a shelf price comparison and therefore does not include multi-buy promotions.
The price gap widened once again between AmazonFresh and rival supermarkets.
On November 1, AmazonFresh was at least 6.1% cheaper than its leading rivals. The price gap between AmazonFresh and all the supermarkets widened this month compared to September 1, except for Sainsbury’s, whose price gap from AmazonFresh reduced from 9.6% to 7.5%.
Morrisons, that had the second smallest price gap from AmazonFresh on September 1, was surpassed by Sainsbury’s this month as its price gap widened to 9.6%. Asda remained the closest in price with an average price difference of 6.1%.