Amazon has confirmed that its annual Prime Day shopping event will take place on October 13th-14th. The two-day event will feature over one million deals globally across every category with Prime members getting early access. Amazon is furthering its support of small businesses, offering USD10 credit to Prime members who spend USD10 with small businesses between September 28 and October 13. Throughout Prime Day, Amazon’s live-streaming platform will also spotlight deals from small businesses.
The holiday season is likely to be different this year with COVID-19 accelerating the shift of consumer spending online. Amazon is preparing for this increased holiday demand, recently announcing the hiring of an additional 100,000 employees in its fulfillment and logistics network as well as the launch of 1,000 suburban neighborhood warehouses. This follows previous capacity challenges faced by Amazon at the height of the pandemic and its decision earlier this year to delay Prime Day.
With over 150 million paid Amazon Prime members globally, the Prime Day event presents a significant opportunity to suppliers, and brands should partner closely with Amazon to benefit from the exposure. Additionally, with competing retailers likely to counter with their own early holiday season sales during this time, brands can look to optimize partnerships with other ecommerce platforms to maximize visibility and broaden their fulfillment dependencies.
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