It is also worth noting the low number of Television promotions that Argos is running at the time of writing. It is promoting just 9% of its range compared to 83% on Currys. On its Black Friday Television deals page, Argos lists 23 items, however, some of these have not seen price cuts in the last two weeks. Some, like the Samsung TV below, did have a price cut on November 22 but Argos is not showing the saving. Argos is possibly losing out on sales as shoppers are more likely to buy when they see what they will save.
Argos website (9am) - 29 November 2019
Amazon Primed for Streaming Battle
While sales are of great importance, Amazon also aims to drive up the number of Prime Members on Black Friday at a time when traffic is high. This seems to be even more important this year, particularly for Amazon Prime Video.
In the last month, new video streaming services BritBox and Apple TV+ launched in the UK and Disney+ is set to launch in March 2020. They will each rival Amazon Prime Video: gaining Prime Members now will put Amazon in the strongest position to compete.
Obvious in its pursuit of new members, one of Amazon’s headline deals offers 50% off Prime for the first three months.
Amazon website (9am) - 29 November 2019
As for Amazon’s top deals, there are striking similarities to Black Friday 2018. Lego and Garmin both feature in the top deals in 2018 and 2019, although the products promoted are mostly different.
Amazon website (9am) - 29 November 2019
Although Garmin appears in Amazon’s top deals, many of Garmin’s promoted items, including the Forerunner 235, Forerunner 35 and Approach S10, were cheaper on Prime Day 2019 than today.
UK Shoppers can be assured of a good deal on the Amazon Devices, though: the Echo Dot 3rd Generation was at its lowest ever price, and the Fire TV Stick was the same price it was on Prime Day.
Just this month, Nike announced that it was ending its first-party relationship with Amazon . Clearly there isn’t too much bad blood between the companies as Amazon is heavily promoting Nike shoes sold by third-party sellers. This is the first time in recent history that deals through third-party sellers have been so prominent on Black Friday.
Amazon Echo Show v Google Nest Hub
Some Black Friday traditions remain the same - Amazon and Google are fighting it out once again in the smart home category. As in previous years, Google has teamed with Amazon’s rivals to promote its products with consistent deals across all retailers.
Amazon promoted its Echo Show 5 on banners at the top of the deals page and on the first page of its Black Friday deals. The Echo Show 8, which on specifications is a closer rival to the Google Nest Hub, is conspicuously absent from Amazon’s banners.
This may have been a calculated move by Amazon as the Echo Show 8 is only £10 more expensive than the Echo Show 5 and could cannibalise its sales. The Google Nest Hub was priced at £59 across Amazon’s rivals and the Google Shop, just 99p less than the Echo Show 8 which has a 1” bigger screen.
Amazon and Argos website (9am) - 29 November 2019
In the past, we’ve seen Amazon adjust the order of its own device deals on Cyber Monday. It is possible they will give the Echo Show 8 greater visibility on Monday when tech sales are higher.
Currys Price Promise Reassures Shoppers
This year, Currys reiterated its Price Promise to shoppers: if Currys sells a product which can be purchased for less from a rival retailer within seven days, Currys will refund the difference. This is an excellent way to reassure shoppers when purchases might be further discounted on Cyber Monday. Currys should also honour the Promise should its own items show further reductions.
Currys started running early Black Friday deals on Friday November 22 however, on Wednesday November 27 (two days prior to the event itself), it deepened the promotion of a number of these products. For example, the HP 15s-fq1515sa 15.6" Laptop was discounted to £329 on November 22 before being further reduced to £299 five days later. Shoppers who bought at £329 could now ask Currys for a refund of the £30 difference.