Cyber 5 weekend is a critical launchpad into a must-win three-month period for Television brand manufacturers when not having the correct strategy can cost them millions.
The retail holiday event is a perfect confluence: shoppers are eager to purchase big ticket items, providing the discount is right, and Television brand manufacturers need to clear the way for new models being introduced in the next year.
New TV models tend to be introduced between February and April, often first displayed in January with great fanfare at CES.
Black Friday 2018: Samsung Success
Cyber 5 proved very fruitful last year with Television sales on Amazon quadrupling compared to the previous week. This boost in sales commenced the week of November 25 in line with expected Cyber Monday performance.
Samsung capitalized the most during this period with its market share topping out at 70% to the detriment of other leading brands, including LG who lost 7% of its market share.
*Sales data for week commencing November 25, 2018