Responses to Change: Technology

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Leading brands and retailers are already innovating to strategically respond to the 8 drivers of change in technology, like smartphone proliferation, retail automation and more, which will not only determine the future of retail, but their leadership in that future. 

 

DRIVERS OF CHANGE

WHAT TECHNOLOGY DRIVERS WILL IMPACT YOUR SHOPPERS, AND HOW?

  • 5G NETWORKS: The roll-out of 5G high-performance connectivity will create a new on-demand consumer, driven by the search for immediacy and personalization.
  • SMARTPHONE PROLIFERATION: With new experiences emerging around mobile-centered O2O concepts, shopper expectations on speed, convenience and seamlessness will continue to rise.
  • DIGITAL PAYMENT: Shoppers will seek stores where waiting times as a major pain point are reduced, taking friction and a sense of wasted time out of supermarket visits.
  • NEW TOUCHPOINT DEVICES: The path to purchase will continue to be shaped by multiple touchpoint devices, including the essential role of mobile, wearables, voice, and smart home devices, all competing for attention and contributing to different seamless shopping experiences. 
  • AI-POWERED RETAIL: With new levels of insight into shopper habits and preferences available, shopper expectations will rise on relevant product curation, personalization, on-trend innovation and immersive experiences.
  • BLOCKCHAIN: Increased transparency, enabled by blockchain, will impact shopper satisfaction through new levels of clarity about the origin and composition of CPG products, addressing growing demand for trustworthy and sustainable supply chains.
  • RETAIL AUTOMATION: Automation will be crucial to drive competitive advantage in on-demand value chains
  • SMART MANUFACTURING: As some brands become more responsive with real-time data analytics and connected factories, shoppers will develop stronger loyalties with trend leaders.

 

IN-MARKET LEADERSHIP CASE STUDIES

SO HOW ARE BRANDS RESPONDING TO DIFFERENT CHANGES IN TECHNOLOGY?

5G Networks

Siemens has been lobbying for a regional 5G license to connect some of its smart factories in Germany ahead of the technology‘s commercial rollout in the market.

New Touchpoint Devices

Johnson & Johnson collaborated with Apple on a study to assess the impact of wearable tech on the detection of atrial fibrillation, with research data collected via Apple Watch devices.

Blockchain

Nestlé Australia is using Amazon’s managed blockchain service to power a new supply chain transparency project ‘Chain of Origin’, which allows customers and suppliers to track products all the way through the supply chain

Smartphone Proliferation

To offer truly personalized skin care routine, Shiseido’s Optune app utilizes data collected by smartphones, such as sleeping patterns, weather conditions and skin images to modify the skin care regime on daily basis.

AI-Powered Retail

Nestlé is using Cainiao Smart Logistics Network's new Supply Chain Brain, which integrates data among different sales channels and can conduct real-time monitoring and analysis.

Smart Manufacturing

Bosch has opened a new smart factory in Thailand, with plans to add smart manufacturing capabilities to a plant in Vietnam in order to timely respond to the growing demand in the region

 

IN-MARKET LEADERSHIP CASE STUDIES

SO HOW ARE RETAILERS RESPONDING TO DIFFERENT CHANGES IN TECHNOLOGY?

5G Networks

JD.com is turning to 5G to secure competitiveness in logistics. In 2019, the ecommerce giant will demonstrate its first 5G intelligent logistics zone in Shanghai.

Digital Payments

To improve customer experience and facilitate speedy checkout, Japanese convenience giant FamilyMart has introduced its own smartphone payment services across its 17,000-strong network.

AI-Powered Retail

Canadian grocer Loblaw integrated Microsoft’s AI technology within its PC Optimum loyalty program, in order to match the member customers with deals and offers based on their online preferences.

Retail Automation

As Walmart seeks to optimize its in-store processes, it is rolling out autonomous technologies in the areas of replenishment, fulfillment, in-bound receiving and hygiene.

Smartphone Proliferation

Walmart‘s new concept Sam‘s Club Now offers a mobile-first shopper expereince with smart shopping lists, in-store navigation and seamless checkout powered by its app.

New Touchpoint Devices

46 Sears Kenmore smart appliances including washers, dryers and refrigerators have earned Works with Alexa status, indicating their compatibility with Amazon’s virtual assistant.

Blockchain

Walmart has launched the Blockchain Traceability Platform to address customer concerns in China, where food safety remains a pressing issue amid a long history of food scandals.

Retail Automation

To drive efficiencies and cater to on-demand expectations Albert Heijn is testing an automated, cashierless Albert Heijn in Netherlands that works on a 'Grab and Go‘ process.

 

KNOWLEDGE TO WIN

NOW WHAT WILL IT TAKE FOR YOUR BUSINESS TO WIN?

 

POWER OF PARTNERSHIP

WE'RE HERE TO GUIDE YOU WITH THE KNOWLEDGE TO WIN.

DIGITAL COMMERCE, DECODED.

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<DEMYSTIFY/> Optimize your digital shelf execution to drive margin and sales growth online

<DELIVER/> Monitor online performance and results in sales and market share

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