Aldi UK is launching trials of on-demand grocery delivery in partnership with Deliveroo. Shoppers will be offered a 30-minute delivery service from Aldi’s Daleside Road store in Nottingham, before the test is extended to seven stores across the East Midlands in June. Customers will be able to order from a range of 150 essential Aldi products, including bread, milk and fresh produce, via the Deliveroo app. Orders will be picked and packed by Aldi colleagues, for delivery via Deliveroo’s network of riders.
Aldi is tentatively testing delivery partnerships following recent trials of an essential food box delivery service in the UK, as the coronavirus spread has been leading to higher online demand. The retailer has also established a partnership with Instacart in the US, although this is the first time it has brought intermediary trials to Europe. Discount rival Lidl has been more energetic in this space in Europe, recently expanding its partnership with Glovo in Romania, adding to trials with Lola Market in Spain, Supermercato24 in Italy, and Buymie in Ireland.
With delivery intermediary partnerships accelerated in the grocery space by the coronavirus pandemic, now is the time for suppliers to build capabilities to win on these platforms. Suppliers should explore the intermediary channel as a major rising alternative route to market, considering aspects such as digital shelf execution, promotions and advertising to drive brand visibility and conversion on these platforms.
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