Woolworths (AUS) is partnering with Uber to offer thousands more weekly home delivery slots. The partnership begins in three stores in Townsville, Queensland today before expansion to other cities. Customers order through Woolworths’ website or app, before Woolworths personal shoppers pick items instore and pass them onto Uber drivers to fulfill delivery. Orders are capped at 40 items and delivered next day. Uber recently teamed up with Carrefour in France to improve delivery capabilities.
Woolworths is dynamically increasing home delivery capacity to meet increased demand for services due to the Covid-19 pandemic. It recently doubled online capacity through the launch of a ‘Pop-Up’ delivery Hub in Melbourne, serving 5,000 orders a week, and partnership with Sherpa and Drive Yello couriers. It has also introduced priority delivery slots for those in isolation, and Basics Boxes of grocery items delivered via Australia Post.
CPG suppliers must be aware of the speed at which retailers and delivery intermediaries are creating new customer touchpoints for grocery ecommerce, requiring alignment with these online platforms to identify suitable products and pack sizes for inclusion in delivery services. Brands should accelerate ecommerce capability-building now to prepare for a new normal in which food ecommerce will capture an enhanced share of grocery shopping.
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