Edge by Ascential has conducted a price comparison analysis matching a minimum of 3,514 branded products from AmazonFresh to Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose.
The price comparison encompasses the following categories:
- Beer, Wines & Spirits
- Grocery (Ambient, Fresh and Frozen Foods and Drinks)
- Health & Beauty
- Home Care (Household Cleaning, Laundry and Pet Care)
The analysis only includes products where there is an exact match and does not include Own Label SKUs. This is a shelf price comparison and therefore does not include multi-buy promotions.
The price gap widens between AmazonFresh and rival supermarkets
On September 1, AmazonFresh was between 5.5% and 14.1% cheaper than its leading rivals. All the supermarkets, except for Waitrose, had a greater average price gap this month than on July 1.
Asda was again the closest in price with an average price difference of 5.5%. It was also again followed by Morrisons with a price difference of 7.6%. Waitrose was the only supermarket that had a narrower average price difference this month, it moved from 14.9% more expensive on July 1 to 14.1% on September 1.