According to the YiTrackers April update issued by Yimian, a V-shaped economy recovery from the COVID-19 pandemic appears to be gaining ground in China. Its online marketplace grew by 29.1% over last year, and by 5.4% over March. This is in contrast to a month-over-month decline of 2.7% in April last year. It appears that the shift from offline to online shopping is not being reversed even after people are getting out of home and back to work.
The latest edition of YiTrackers cover the following 7 categories, baby food, beverages, electronics, personal care & cosmetics, safety/cleaning/health, snacks and pet food. It analyzes category growth and market share data across the country’s biggest ecommerce platform, TMall - illustrating key consumer trends.
Some key findings in the April edition:
- Chia seeds is getting hot. Three brands are leveraging Chia added to oatmeal to achieve strong annual growth.
- Commercial appliances are growing faster than electronics overall, as businesses are reopening.
- COVID-19 has forced kids to spend more time at home and parents are turning to intelligent robots to supplement parenting.
- French brand Mansly sells on China themes. Following success with Forbidden City lipsticks, China Style product sales grew strongly over March.
- Seasonal needs are driving demand for insect-repellant products. Consumers are showing a preference for "non-toxic" methods.
- As Wuhan reopens, snack brands from the COVID-19 epicenter, Hubei Province, are conveying emotional messages using KOLs to achieve a strong come-back.
- For customers of Edge / Yimian in China, we are delivering monthly and weekly market share analytics and supporting services across multiple digital and O2O channels in China.
If you’re interested in finding out more about the YiTracker of your category, contacts us at firstname.lastname@example.org.
Complete the form now to download your copy.