Cyber 5 Front Runners: US Beverages

The 5 days from Thanksgiving to Cyber Monday are often referred to as the "Cyber 5" and are some of the biggest retail sales days of the year. They serve as a barometer for the holiday season overall, and can serve as a market share launchpad for brands who choose to strategically activate.

Cyber 5 Front Runners: US Beverages

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While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post Cyber 5, it is certainly the most favorable position to drive going into the holiday season. 

Below you will find the Cyber 5 Front Runners in this category across the top 3 US category retailers. We will be tracking the ecommerce performance of these and other top category brand leaders in the days leading up to Thanksgiving and during the Cyber 5 weekend, and will recap the Cyber 5 Finalists that emerge victorious post-event!

Beverages

The top 3 retailers for beverages in the US are Amazon, Instacart, and Walmart.com. Looking at the rankings of the top 5 beverages of each retailer, it quickly becomes clear that shoppers are using these retailers for different trip missions. Amazon's Top 5 is dominated by specialty nutrition and energy drinks, while private label and carbonated beverages top Instacart. Meanwhile, tea features prominently on Walmart.com. Notably, Gatorade is the only brand appearing on two retailer Top 5 lists: Instacart and Walmart.com. It will be interesting to watch how this evolves as Cyber 5 approaches and shoppers prepare for their holiday meals.

Source: Edge by Ascential Market Share & Jumpshot: L12 Category Rankings w/c 10/20

Downloadable Category Report

Interested in more insights on the brand leaders and retail holiday event performance of this category?

Complete the form below to download a complimentary deep-dive Cyber 5 Front Runners Category Performance Snapshot as well as our 2020 Digital Commerce Strategy Planning Guide for trends, case studies, best practices and more.

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Cyber 5 Front Runners: Featured Categories

Want to check out the Cyber 5 Front Runners of one of the other 11 categories we're featuring? Visit our Cyber 5 Front Runners homepage.

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