While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post Cyber 5, it is certainly the most favorable position to drive going into the holiday season.
Below you will find the Cyber 5 Front Runners in this category across the top 3 US category retailers. We will be tracking the ecommerce performance of these and other top category brand leaders in the days leading up to Thanksgiving and during the Cyber 5 weekend, and will recap the Cyber 5 Finalists that emerge victorious post-event!
The top 3 retailers for beverages in the US are Amazon, Instacart, and Walmart.com. Looking at the rankings of the top 5 beverages of each retailer, it quickly becomes clear that shoppers are using these retailers for different trip missions. Amazon's Top 5 is dominated by specialty nutrition and energy drinks, while private label and carbonated beverages top Instacart. Meanwhile, tea features prominently on Walmart.com. Notably, Gatorade is the only brand appearing on two retailer Top 5 lists: Instacart and Walmart.com. It will be interesting to watch how this evolves as Cyber 5 approaches and shoppers prepare for their holiday meals.