Cyber 5 Front Runners: US Coffee/Espresso Makers

The 5 days from Thanksgiving to Cyber Monday are often referred to as the "Cyber 5" and are some of the biggest retail sales days of the year. They serve as a barometer for the holiday season overall, and can serve as a market share launchpad for brands who choose to strategically activate.

Cyber 5 Front Runners: US Coffee/Espresso Makers

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While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post Cyber 5, it is certainly the most favorable position to drive going into the holiday season. 

Below you will find the Cyber 5 Front Runners in this category across the top 3 US category retailers. We will be tracking the ecommerce performance of these and other top category brand leaders in the days leading up to Thanksgiving and during the Cyber 5 weekend, and will recap the Cyber 5 Finalists that emerge victorious post-event!

Coffee and Espresso Makers

The top 3 retailers for coffee and espresso makers in the US are Amazon,, and Looking at the rankings of the top 5 coffee and espresso makers at each retailer, Keurig is the clearly the dominant player, topping the list at all 3 retailers. Hamilton Beach also features on all three lists, but at different rankings. While Mr. Coffee makes the cut at and, the brand doesn't show up in the Top 5 for Amazon. The remaining brands provide insight into the shopper of this category on each retailer: Amazon and appear to skew more towards high end brands while skews to value brands. The small appliance category is always hot for gift giving during the holiday season so it will be interesting to watch how this evolves as Cyber 5 approaches and planned promotions - critical for brands and retailers to make their annual revenue goals - begin activating.

Source: Edge by Ascential Market Share & Jumpshot: L12 Category Rankings w/c 10/20

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Interested in more insights on the brand leaders and retail holiday event performance of this category?

Complete the form below to download a complimentary deep-dive Cyber 5 Front Runners Category Performance Snapshot as well as our 2020 Digital Commerce Strategy Planning Guide for trends, case studies, best practices and more.

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Cyber 5 Front Runners: Featured Categories

Want to check out the Cyber 5 Front Runners of one of the other 11 categories we're featuring? Visit our Cyber 5 Front Runners homepage.

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