While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post Cyber 5, it is certainly the most favorable position to drive going into the holiday season.
Below you will find the Cyber 5 Front Runners in this category across the top 3 US category retailers. We will be tracking the ecommerce performance of these and other top category brand leaders in the days leading up to Thanksgiving and during the Cyber 5 weekend, and will recap the Cyber 5 Finalists that emerge victorious post-event!
Coffee and Espresso Makers
The top 3 retailers for coffee and espresso makers in the US are Amazon, Walmart.com, and Target.com. Looking at the rankings of the top 5 coffee and espresso makers at each retailer, Keurig is the clearly the dominant player, topping the list at all 3 retailers. Hamilton Beach also features on all three lists, but at different rankings. While Mr. Coffee makes the cut at Walmart.com and Target.com, the brand doesn't show up in the Top 5 for Amazon. The remaining brands provide insight into the shopper of this category on each retailer: Amazon and Target.com appear to skew more towards high end brands while Walmart.com skews to value brands. The small appliance category is always hot for gift giving during the holiday season so it will be interesting to watch how this evolves as Cyber 5 approaches and planned promotions - critical for brands and retailers to make their annual revenue goals - begin activating.