Cyber 5 Front Runners: US Dog Food & Treats

The 5 days from Thanksgiving to Cyber Monday are often referred to as the "Cyber 5" and are some of the biggest retail sales days of the year. They serve as a barometer for the holiday season overall, and can serve as a market share launchpad for brands who choose to strategically activate.

Cyber 5 Front Runners: US Dog Food & Treats

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While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post-Cyber 5, it is certainly the most favorable position to drive going into the holiday season. 

Below you will find the Cyber 5 Front Runners in this category across the top 3 US category retailers. We will be tracking the ecommerce performance of these and other top category brand leaders in the days leading up to Thanksgiving and during the Cyber 5 weekend, and will recap the Cyber 5 Finalists that emerge victorious post-event!

Dog Food and Treats

The top 3 retailers for dog food and treats in the US are Amazon, Chewy, and Looking at the rankings of the top 5 brands at each retailer, Amazon and Chewy expectedly skew towards higher end and specialty brands while value brands feature prominently on Blue Buffalo, Hill's, Purina Pro Plan, and Wellness all appear in the Top 5 on Amazon and Chewy, but none on Meanwhile, Walmart's house brand, Ol' Roy, tops the list. While pet gift giving is a rising trend, we don't expect to see much change in this category as the Cyber 5 approach, unless one or more brands have aggressive promotions planned to take advantage of holiday traffic.

Source: Edge by Ascential Market Share & Jumpshot: L12 Category Rankings w/c 10/20

Downloadable Category Report

Interested in more insights on the brand leaders and retail holiday event performance of this category?

Complete the form below to download a complimentary deep-dive Cyber 5 Front Runners Category Performance Snapshot as well as our 2020 Digital Commerce Strategy Planning Guide for trends, case studies, best practices and more.

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Cyber 5 Front Runners: Featured Categories

Want to check out the Cyber 5 Front Runners of one of the other 11 categories we're featuring? Visit our Cyber 5 Front Runners homepage.

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