While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post-Cyber 5, it is certainly the most favorable position to drive going into the holiday season.
Below you will find the Cyber 5 Front Runners in this category across the top 3 US category retailers. We will be tracking the ecommerce performance of these and other top category brand leaders in the days leading up to Thanksgiving and during the Cyber 5 weekend, and will recap the Cyber 5 Finalists that emerge victorious post-event!
Dog Food and Treats
The top 3 retailers for dog food and treats in the US are Amazon, Chewy, and Walmart.com. Looking at the rankings of the top 5 brands at each retailer, Amazon and Chewy expectedly skew towards higher end and specialty brands while value brands feature prominently on Walmart.com. Blue Buffalo, Hill's, Purina Pro Plan, and Wellness all appear in the Top 5 on Amazon and Chewy, but none on Walmart.com. Meanwhile, Walmart's house brand, Ol' Roy, tops the Walmart.com list. While pet gift giving is a rising trend, we don't expect to see much change in this category as the Cyber 5 approach, unless one or more brands have aggressive promotions planned to take advantage of holiday traffic.