While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post-Cyber 5, it is certainly the most favorable position to drive going into the holiday season.
Below you will find the Cyber 5 Front Runners in this category across the top 3 US category retailers. We will be tracking the ecommerce performance of these and other top category brand leaders in the days leading up to Thanksgiving and during the Cyber 5 weekend, and will recap the Cyber 5 Finalists that emerge victorious post-event!
The top 3 retailers for electric shavers in the US are Amazon, Walmart.com, and Kohls.com. Philips Norelco is the exclusive brand on Kohls.com, and also features in the Top 2 on Amazon and Walmart.com. Other category stalwarts hold ranks in the Top 5 including Braun, Panasonic and Wahl. As a highly giftable item, electric shavers are sure to be a highly dynamic category during the Cyber 5, so watch for aggressive promotions from some of these brands to take advantage of critical holiday traffic.