Cyber 5 Front Runners: US Electric Toothbrushes

The 5 days from Thanksgiving to Cyber Monday are often referred to as the "Cyber 5" and are some of the biggest retail sales days of the year. They serve as a barometer for the holiday season overall, and can serve as a market share launchpad for brands who choose to strategically activate.

Cyber 5 Front Runners: US Electric Toothbrushes

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While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post-Cyber 5, it is certainly the most favorable position to drive going into the holiday season. 

Below you will find the Cyber 5 Front Runners in this category across the top 3 US category retailers. We will be tracking the ecommerce performance of these and other top category brand leaders in the days leading up to Thanksgiving and during the Cyber 5 weekend, and will recap the Cyber 5 Finalists that emerge victorious post-event!

Electric Toothbrushes

The top 3 retailers for electric toothbrushes in the US are Amazon,, and Philips Sonicare and Oral-B are duking it out for the top two spots at all three retailers, while Spinbrush and Colgate are the other brands who make two of the three lists. Niche and Digitally Native Brands make up the rest of Amazon's list while Target-exclusive Quip makes's Top 5. As a highly giftable category, including stocking stuffers, electric toothbrushes are sure to be a highly dynamic category during the Cyber 5, so watch for aggressive promotions from some of these brands to take advantage of critical holiday traffic.

Source: Edge by Ascential Market Share & Jumpshot: L12 Category Rankings w/c 10/20

Downloadable Category Report

Interested in more insights on the brand leaders and retail holiday event performance of this category?

Complete the form below to download a complimentary deep-dive Cyber 5 Front Runners Category Performance Snapshot as well as our 2020 Digital Commerce Strategy Planning Guide for trends, case studies, best practices and more.

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Cyber 5 Front Runners: Featured Categories

Want to check out the Cyber 5 Front Runners of one of the other 11 categories we're featuring? Visit our Cyber 5 Front Runners homepage.

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