While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post-Cyber 5, it is certainly the most favorable position to drive going into the holiday season.
Below you will find the Cyber 5 Front Runners in this category across the top 3 US category retailers. We will be tracking the ecommerce performance of these and other top category brand leaders in the days leading up to Thanksgiving and during the Cyber 5 weekend, and will recap the Cyber 5 Finalists that emerge victorious post-event!
The top 3 retailers for electric toothbrushes in the US are Amazon, Walmart.com, and Target.com. Philips Sonicare and Oral-B are duking it out for the top two spots at all three retailers, while Spinbrush and Colgate are the other brands who make two of the three lists. Niche and Digitally Native Brands make up the rest of Amazon's list while Target-exclusive Quip makes Target.com's Top 5. As a highly giftable category, including stocking stuffers, electric toothbrushes are sure to be a highly dynamic category during the Cyber 5, so watch for aggressive promotions from some of these brands to take advantage of critical holiday traffic.