The 5 days from Thanksgiving to Cyber Monday are often referred to as the "Cyber 5" and are some of the biggest retail sales days of the year.
While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post Cyber 5, it can serve as a barometer for the holiday season overall, and can serve as a market share launchpad for brands who choose to strategically activate.
We tracked the brand front runners across 18 consumer goods categories in the days leading up to Thanksgiving and through the Cyber 5 weekend to monitor the defense strategies of the incumbent leaders and the offense strategies of challengers to see who would emerge victorious post-event heading into 2020. Check out the winners by category below!
Visit a specific category page below to see the brands from each category who won the holiday season and download a deeper-dive Cyber 5 Finalists Category Performance Snapshot as well as our 2020 Digital Commerce Strategy Planning Guide for trends, case studies, best practices and more.
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Fill the form below to download our 2020 Digital Commerce Strategy Planning Guide for trends, case studies, best practices and more.