While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post-Cyber 5, it is certainly the most favorable position to drive going into the holiday season.
Below you will find the Cyber 5 Front Runners in this category across the top 3 US category retailers. We will be tracking the ecommerce performance of these and other top category brand leaders in the days leading up to Thanksgiving and during the Cyber 5 weekend, and will recap the Cyber 5 Finalists that emerge victorious post-event!
The top 3 retailers for laptops in the US are Amazon, BestBuy.com, and Walmart.com. Looking at the rankings of the top 5 brands at each retailer, HP, Lenovo, and Dell make appearances on all three lists, while ASUS and Apple only make two. Value brands predictably round out the Walmart.com list. As a highly giftable item, laptops are sure to be a highly dynamic category during the Cyber 5, so watch for aggressive promotions from some of these brands to take advantage of critical holiday traffic.