Cyber 5 Front Runners: UK Nappy Pants / Diapers & Wipes

The 5 days from Thanksgiving to Cyber Monday are often referred to as the "Cyber 5" and are some of the biggest retail sales days of the year. They serve as a barometer for the holiday season overall, and can serve as a market share launchpad for brands who choose to strategically activate.

Cyber 5 Front Runners: UK Nappy Pants / Diapers & Wipes

Download report


While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post Cyber 5, it is certainly the most favourable position to drive going into the holiday season. 

Below you will find the Cyber 5 Front Runners in Nappy Pants and Baby Wipes on  We will be tracking the ecommerce performance of these and other top category brand leaders in the days leading up to US Thanksgiving so to provide real time coverage over Cyber 5 weekend and recap the Cyber 5 Finalists that emerge victorious post-event!

Source: Edge by Ascential Market Share: L12 Category Rankings w/c 10/20

Downloadable Category Report


Interested in more insights on the brand leaders and retail holiday event performance of this category?

Complete the form below to download a complimentary deep-dive Cyber 5 Front Runners Category Performance Snapshot as well as our 2020 Digital Commerce Strategy Planning Guide for trends, case studies, best practices and more.

Facebook Share
LinkedIn Share
Cyber 5 Front Runners - Main Page
Category Reports

Cyber 5 Front Runners: Featured Categories

Want to check out the Cyber 5 Front Runners of one of the other 11 categories we're featuring? Visit our Cyber 5 Front Runners homepage.

Visit Our Cyber 5 Hub